Light & Refreshing light, citrusy aperitivo

Pimm's No. 1

British herbal liqueur with gin base

Historical Context

Created in 1840, British summer drinking tradition

What Does Pimm's No. 1 Taste Like?

Mellow and fruity over a gentle gin base, with citrus, warm spice, and a hint of quinine bitterness. Mild on its own and built to come alive diluted long with lemonade and fruit.

Flavor Evolution

Allow 30-60 seconds between each stage to experience the flavor evolution.

Aroma Assessment

Nosing reveals the aromatic complexity. For liqueurs, take time to appreciate the bouquet - it's more developed than concentrated bitters.

Palate Evaluation

Sip and let the liqueur coat your palate. Notice the balance of bitter, sweet, and herbal notes that define the style.

Finish Analysis

After swallowing, pay attention to the lingering flavors. The finish reveals the most complex and lasting impressions.

Nose

(aroma)
Angelica Root 7/10

Palate

(taste)
Cherry Fruit 4/10

Finish

(aftertaste)
Orange Peel 6/10

Recipes with Pimm's No. 1

FAQ

How do you drink Pimm's?

Almost always as a Pimm's Cup: one part Pimm's No. 1 to three parts lemonade over plenty of ice, crowded with cucumber, strawberry, orange, and mint. Ginger ale instead of lemonade gives a spicier glass. At 25% ABV diluted long, it stays a gentle, garden-party drink — the English summer serve since the 1850s.

What is Pimm's made of?

Pimm's No. 1 is a gin-based fruit cup, infused with a secret blend of liqueurs, fruit, and botanicals including quinine. At 25% ABV it is built to be diluted long. James Pimm first served it in his London oyster bar in the 1840s, and it remains the heart of the Pimm's Cup.

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